If you’re like me then you wouldn’t have thought that some people need a little extra emotional backing when it comes to realizing their future.
That is the great thing about using email to follow up with your customers and leads.
With that set in place, you can help them to know they are not alone. I have actually been able to experience how much it has helped my own customers.
One whom was about to give up and go back to what was known let me know that she had the courage to keep going because of the encouragement and guidance provided through my follow up.
It may seem like a lot of work at first, but remember, you only have to write it to one person and everyone in your list can see it and get the benefit from it.
Never underestimate the power of follow up. The adage is true… “The Fortune Is In The Follow Up.” …providing loyal customers for life.
Many people wonder why they should provide anything of value to their audience before they take action.
It may seem strange to do that, but if people can’t actually see any value from you with what you send out to them en mass… Why would they expect that taking actions based on your recommendations would be of any used to them (or any different)?
I have been guilty of simply expecting that as well, but I do try to provide value even when I supply a link to solutions for those whom are serious about making a change in their life.
This isn’t all on those of us as leaders to do though, because most of the time there are just too many people wanting the information so we simply save everyone the time of waiting for it to come to them. How we do that is by putting it in a video so they can access the information when it is most convenient for them. – A time when they can go through it without any interruptions. – This is so they get all the information before they move forward.
Most people will usually ignore that fact though.
That matters little since, if they really wanted it, they would have gone to the information right away so they could begin making the changes in their life as soon as possible.
What you need for success may not be the same thing someone else needs to reach the same goals.
What’s more; While one method may work for a few people, there are others it will either not appeal to or it simply won’t work for them no matter how much they try to do it. (That last one is typically due to not having the proper training or any kind of guidance to ensure the proper steps are taken.)
What do you need?